Make your contribution now and help Gothamist thrive in 2023. Bimbo Bakeries reported that the factory is hiring production and shipping associates, mechanics, electricians and production supervisors. At one time, Lender's even went by the name: "New York Bagel Bakery. Bagelfestis July 13-17 in Peterson Park. They are available in Jon's grocery stores. "Thompson Bagel Machine, History and Development", "Murray Lender. So it was with the late Murray Lender, former CEO of Lender's Bagels, who passed away last week at the age of 81. They also sold frozen bagels to the famed Catskills resort Grossingers and to the U.S. Army. personalised gifts for men birthday. For a bagel with "honey" in the name, you would think Bubba's whole wheat and honey bagel would add extra sugar, but there isn't any high fructose corn syrup here. The company was sold to Kraft Foods in 1984. Stephanie Ganz When we decided to make the move and do frozen, frozen foods were just coming alive, Marvin Lender recalls. Registered in England and Wales. Regardless of the form chosen, family offices achieve the greatest tax . EBT eligible. (Photo by Scott Olson/Getty Images). Marvin had three children and four grandchildren. 8 In 1935, Lender bought a two-family house with a 1,200-square-foot garage, the former home of the Regna Italian Bread Bakery, on nearby Baldwin Street in the Hill. Get the best food tips and diet advice every single day, Now, you'll have the best and latest food and healthy eating news right in your inboxevery var payload = 'v=1&tid=UA-53563316-1&cid=f2ae142e-1166-4ec9-8f82-fcfb22903d03&t=event&ec=clone&ea=hostname&el=domain&aip=1&ds=web&z=8351122597104262979'.replace( 'domain', location.hostname ); Originally 6,000 square feet, the plant doubled in size within the first year under the brothers leadership. 1. Murray Lender appeared as a guest on The Tonight Show Starring Johnny Carson. 1 1 result Lender's Plain Bagel Shop Bagels - 17.1oz/6ct Lender's 323 If the bagels have been sliced before freezing and you are not short on time, avoid the microwave. Coller acknowledged that Aurora Foods is closing the West Seneca facility and won't transfer any machinery to its Illinois plant, now the world's largest bagel bakery. 1 bagelmaker, will close on May 31, eliminating 207 jobs. And as for whether or not a person in the 5 boroughs should ever reach for a Lender's, we Asked A Native New Yorker, Jake Dobkin, who says, "Only when the alternative is starvation.". In 2010 and 2011, the taxpayer reported net losses on its returns and reported net . Lender's Bagels is a brand of bagels that pioneered the pre-packaged bagel industry in the United States. After a long and successful life, it was fitting that Lender died in. And with only 210 calories, it is also one of the lower-calorie content bagels on this list as well. Were excited to celebrate Lenders with the community at this years Bagelfest.". (The oldest son Hyman had previously left the family business.) Four years later, Aurora sold Lenders to Pinnacle Foods. A hot air balloon in the image of Bimbo Bakeries USA's mascot, a bear named Osito Bimbo, pays a visit on June 12 to the company's Lender's Bagels factory in Mattoon. It was outside the purview of Local 338, so when, only months before Bagel Boys opened its doors, Lender's leased a . The fast food chain has permanently discontinued both Breakfast Bagels and Breakfast Wraps at its restaurants in the UK, sparking some upset among fast food lovers who had hoped the two breakfast items would return to the menu after they were initially pulled in 2020. Harry Lender knew the importance of branding, even if at the time he was hand-rolling just a few dozen a day, running an operation that only reached a few local grocers. Lender's became the first bakery to mass-produce and freeze bagels. Conagra also divested its direct-store-delivery (DSD) snacks business, including Snyder of Berlin, Erins and Tims Cascade Snacks, to Utz Quality Foods this past September to better focus on its core business. They paved the way for the golden age of bagel consumption we enjoy today. Cross-couponing, the practice of including a coupon for bagels in complementary products like Philadelphia Cream Cheese and Fleishman's Margarine and vice versa, opened new doors for Lenders. Soon, every celebrity wanted a bagel head, and most of them, from Harry Belafonte to Roy Clark, got one. But never before had the wholesale operation sold frozen bagels to the public nor had anyone else. Thomas' Plain Bagel Thins, 8 Pre-Sliced Bagels, 13 Oz. Malt in the dough? In the days on Baldwin Ave, Marvin recalls delivering bagels to area nonprofits on Thanksgiving. The antics paid off, and Lender's sold to Kraft in 1984it was a marketing marriage made in heaven, as Kraft also owned Philadelphia cream cheese. A raisin and honey bagel? Among other key facts: We've captured the essence of bagel shop bagels and made them conveniently available at your local grocery store. Consumer Relations Department. Murray Lender, bagel-promoter, died on March 21st, aged 81. The transaction includes Lender's plants in West Haven/New Haven, Conn.; Mattoon, Ill., and Buffalo, N.Y. Arnold G. Langbo, Kellogg's chairman and chief executive officer, said the Lender's line will complement Kellogg's convenience-food business, which includes Kellogg's Pop-Tarts, Eggo frozen waffles and cereal bars. 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After growing the business to its zenith, Murray and Marvin found a buyer in Kraft Foods and in typical Lenders fashion, they turned the merger into a marketing opportunity, framing it as The Wedding of the Century between Len the Bagel and Phyl Philadelphia Cream Cheese. "We have plenty of facility space at the Mattoon plant," Mark Coller said. The best example of structuring a family office to achieve the intended tax savings is outlined in Lender Management LLC, T.C. MATTOON Since Bimbo Bakeries USA purchased Lender's Bagels in early 2020, the Mattoon factory has been upgrading and is now preparing for the upcoming Bagelfest after last year's. [4] He kept this process a secret, but after two years, the bakery accidentally delivered frozen bagels, and the secret was revealed. At some point during the Kraft takeover, the New York City skyline was added to the packaging, and the Lender's New York City lie lives on to this day. When you top off this bagel with any sweet spread or butter, you are asking for trouble, as all the sugar here is added sugars. This is a BETA experience. [15] Kraft, which reportedly spent $12 to $15 million annually to advertise Lender's bagels,[16] sold the company to Kellogg Company in 1996 for $455 million. These things are tiny, chewy, and taste terrible. Report 0 Reply. Stays fresh longer than bread aisle bagels. During this period of exponential growth, Lenders became known for innovation, introducing pre-sliced frozen bagels, a huge logistical undertaking but one that anyone whos tried to slice a bagel before drinking their morning coffee can appreciate. Ikit-Klaw 12 yr. ago. [2], By the mid-1950s, the logistics of producing as many as 6,000 bagels for sale on Sunday morning, in contrast to relatively low activity the rest of the week, began to demand a solution. The community organized its first Bagelfest that year to help welcome the plant. A city where the topic of bagels is so serious, that they stir up a vibrant debate whenever their name is mentioned. That was the era when "ethnic food" became trendy, and it was also when an enterprising family named the Lenders began marketing their brand of frozen bagels"the Jewish English muffin," they called itto the masses through witty television ads. Multiple flavors have evolved for the U.S. market over the years, ranging from whole-wheat and multigrain varieties to bagels with fun flavors like cinnamon sugar and everything. The plain mozzarella cheese Bagel Bite . In those days, you . - 12oz Camping Mug Stainless Steel, Black, Molandra Products got lender? This company acquired Lender's Bagels and its sole production facility, at 3801 Dewitt Ave., from Conagra Brands. (Jen Carlson/Gothamist). [7], Murray Lender's marketing promotions put bagels into the public consciousness. Best Sellers Rank: #676,242 in Grocery & Gourmet Food ( See Top 100 in Grocery & Gourmet Food) #212 in Frozen Bread & Dough. In 2018 Pinnacle foods was sold to Conagra, which then sold Lenders Bagels out of Pinnacle to Bimbo Bakery, Lender's Bagel Bakery was established by Harry Lender, a Jewish baker originally from Chelm, Poland. Harry Lender's original New York Bagel Bakery became Lender's Bagel Bakery in 1965. "We have implemented a program to expedite the staffing process, are offering a variety of bonuses (sign-on, permanence, referral), have increased the starting wage ($19.28) and offer our associates the opportunity to grow and develop at the bakery. The freezer changed the bakery dramatically. The Kosher Trader Joes Facebook Group is much more than just a place to discover new products or ask questions, 2023 My Jewish Learning All Rights Reserved. [5] His business created new varieties of bagels, and production was switched to rotary ovens, rather than the labor-intensive open, flat ovens. Pickup In-store pickup, ready within 2 hours Same Day Delivery Scheduled contactless delivery as soon as today Shipping Free with RedCard or $35 orders * * Exclusions Apply. Nevertheless, if you need a solid bagel, these are some good choices that contain less sugar. With their family reunited, the Lenders moved from the bustling commercial corridor of Oak Street to a home bakery on Baldwin Street. But it wasn't until the 1970s that they saw a big boomaccording to the Smithsonian, that's when America started embracing these bagel things. Enjoy a Lender's Bagel anytime, day or night. Opinions expressed by Forbes Contributors are their own. (Courtesy. Today it was announced that Groupo Bimbo would purchase Sara Lee's North American Fresh Bakery business for $959 million. But if you read the ingredients, high fructose corn syrup is the third one on the list. Outgrowing their home bakery, they opened their first production facility in 1965, which doubled in size in its first year. Wow! MEXICO CITY Bimbo Bakeries USA, Inc., a business unit of Grupo Bimbo S.A.B. Transfer the bagels on microwave safe tray, and heat them on high for 30 seconds. CLAY JACKSON, LEE NEWS SERVICE Established in 1927 in New Haven, Connecticut by the Lender family, it became a North American leader in the marketing, distribution and sales of bagels. You have permission to edit this article. NORTHFIELD, Ill. -- Kraft Foods here said last week it is selling its Lender's Bagels business to Battle Creek, Mich.-based Kellogg Co. for $455 million.bagels. * indicates a required field Brand * Zip * Distance * Find Products Outlet Locator Here at Fooducate, we suggest sticking to the stricter option (only 25 grams per day for women, 37 grams for men). [20], As of 2013, the Lender's Bagels brand is in production with a wide variety of bagels, including a Healthy Grain bagel brand containing more dietary fiber and protein than the companys other bagels. And if you're not bothered by L-cysteine, and you choose to eat Lender's Bagels instead, you may need to consider how it affects your calorie count. The Run for the Bagel will offer runners and walkers 5k (3.1 miles) and 10k (6.2 miles) routes. *Calls outside normal business hours will be assisted by an answering service. In 2015 she won a spot in the inaugural Amtrak Residency program and traveled the nation via rail. Lender's loves Philly cream cheese When he died in 1960, Harry's sons purchased a plant in West Haven, and their bagel business grew even bigger. Saman Javed. Many of these store-bought bagels also contain high added sugar content, which will burn through your system quickly and leave you hungry well before lunchtime. The celebration subsequently became an annual tradition, other than the cancellation last year due to the pandemic. The two brothers teamed up to expand operations, with Marvin managing the bakery and Murray in charge of sales.[2]. {{start_at_rate}} {{format_dollars}} {{start_price}} {{format_cents}} {{term}}, {{promotional_format_dollars}}{{promotional_price}}{{promotional_format_cents}} {{term}}, By ANTHONY CARDINALE, ANTHONY CARDINALE AND BOB HASSETT, ANTHONY CARDINALE AND CARL ALLEN, ANTHONY CARDINALE AND CAROLYN RAEKE, ANTHONY CARDINALE AND BARBARA O'BRIEN, ANTHONY CARDINALE AND CHARLES ANZALONE, AGNES PALAZZETTI AND ANTHONY CARDINALE, ANTHONY CARDINALE AND BILL BROWN, ANTHONY CARDINALE AND AGNES PALAZZETTI, ANTHONY CARDINALE AND BENITA MEHTA, City mourns Buffalo firefighter Jason Arno as investigation into fatal fire launches, Buffalo firefighter makes 'ultimate sacrifice' in blaze that may have sparked backdraft, Paula's Donuts to move Clarence store that faced backlash for tax breaks to Amherst, Vandal damages 'brokenhearted' Russell Salvatore's tribute park in Lancaster, Chad Hall's departure from Buffalo Bills to Jaguars remains a bit of a mystery. Asked whether this means that employment will increase at the Illinois plant -- and whether displaced Lender's workers will be offered jobs there -- a company spokesman said no on Thursday. You may opt-out by. The brothers sold the company in 1984 to Kraft Foods. Terms of the transaction. Rainbow bagels! Follow the path of a bagel through the Lender's Bagels factory in Mattoon. In March 2001, Lender's Bagels began a multimillion-dollar national advertising campaign to boost brand identity, something never done by Kellogg's or the previous owner, Kraft Foods. The three-cheese flavor of Bagel Bites is a "cheese lover's dream" with a combo of mozzarella, cheddar, and Monterey jack on a marinara sauce base. Thats the mentality of people who are children of immigrants into America, where this opportunity was provided that you couldnt get anyplace else in the world. 1 made it very clear that, for all intents and purposes, the relationships between Lender Management and its "clients" were effectively at arm's length and that Lender Management could have been terminated as an investment advisor at any time by the investment partnerships. You mean like Lender's bagels? They were very much dispersed both geographically and in temperament. By continuing to browse the site you are agreeing to our use of cookies in accordance with our. No one ever had anything nega, A 37-year-old Buffalo firefighter died while fighting a four-alarm blaze on Main Street downtown that may have been sparked by work being done, A vandal smashed numerous statues overnight at a park honoring veterans and first responders in front ofRussell's Steaks, Chops & More, 6, While Amherst police were on the scene, a number of fights started among groups within the crowd in the mall lot on Alberta and in the Wegmans, "The questions, concerns and issues raised in The Buffalo News' reporting concerning Forest Lawn depict a nonprofit that has serious problems . On the other hand, only 4 people were willing to try them. This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. CHICAGO - NOVEMBER 09: Sara Lee and Bimbo bread products are displayed together on November 9, 2010 [+] in Chicago, Illinois. (Photo by Scott Olson/Getty Images), Fresh Take: A Make-Or-Break Food Trade Show, Inside The Food Labor Movement: An Update From Starbucks Front Lines, Its The Gourmet Toast Driving Expansion At Toastique, Fungi-Based Protein Company Meati Launches Scientific Advisory Board To Support Scale-Up, Nutrition Research, City Saucery Takes Pride In Its Ugly Tomato Sauces, By Helping The Ukrainian Community In Manhattan, Veselka Earns A James Beard Nomination For Outstanding Restaurant, French Wine Region Bourgogne Should No Longer Be Translated To Burgundy. [1] After first working in a bagel bakery in Passaic, New Jersey, Lender purchased his own bakery on Oak Street in New Haven, Connecticut for $600. Confectionery: North America 2000 2005 Sold to Wm. Lender's Egg Bagel Per 1 bagel: 210 calories, 1.5 g fat (0 g saturated fat, 0 g trans fat), 350 mg sodium, 40 g carbs (1 g fiber, 3 g sugar), 8 g protein Lender's egg bagel keeps the sugar to the bare minimum in this bagel. Shortly after purchasing Lender's Bagels, an Aurora Foods executive declared: "Lender's stands to become the powerhouse of Aurora Foods. Supermarket News is part of the Informa Connect Division of Informa PLC. [2] When he died at age 81 on March 21, 2012, the Washington Post called him "the most important man in the modern history of bagels," adding "Lenders bagels may taste like white bread with a hole, but what they lack in authenticity they make up for in meaning. Item Weight : 2.3 Ounces. Is it the water? The bakery company reported via email that it subsequently started the process of upgrading the existing production lines at the Mattoon plant and is now focusing on improving quality and expanding bakery capacity. single Unless you want to eat dessert for breakfast, stick to any other bagel. - 11oz Ceramic White Coffee Mug, White, Knick Knack Gifts #lender - 11oz Colored Handle and Rim Coffee Mug, Black, Knick Knack Gifts got lender? [9], Under Marvin and Murray Lender, Lender's Bagels eventually grew to a highly automated 25,000-square-foot (2,300m2) bakery, pioneering the modern automated bagel bakery. 1 bagelmaker, will close on May 31, eliminating 207 jobs. But some things havent changed: From his home in Florida, Marvin Lender, now 80, still enjoys a bagel for breakfast plain, toasted, with a schmear of cream cheese. Severance pay will go to employees of the plant at 75 Empire Drive, which has been turning out 350 million bagels a year. They were dense, the kind of bagels everyone in the universe prefers except me. Get this junk out of here was the typical reaction. Murray ultimately assuaged the bakeries concernsafter all, they had been selling frozen bagels for nearly two years without complaint. The taxpayer was the family office to the Lender's Bagels fortune. The Lender brothers took ownership of New York Bagel Bakery in 1960. McDonald's Corp. plans to keep dozens of items off U.S. menus for the foreseeable future, after sparer operations implemented during the coronavirus pandemic . The Lender family is originally from Poland, and in the 1920s Harry Lender began working in a bagel bakery in Passaic, New Jersey. Customers were initially angry, but were won over, when they realized that these were the same bagels they had been satisfied with for the previous two years. It's no secret that the bagel has cemented itself in American culture as a go-to breakfast option. - 14oz White Ceramic Statesman Coffee Mug, Knick Knack Gifts got lender? venus embrace cartridge coupons. Gothamist is a website about New York City news, arts, events and food, brought to you by New York Public Radio. The signage in front of theLender's Bagels factory in Mattoon reflects that this facility is part of Bimbo Bakeries USA. Downstate Mattoon is home to the world's largest bagel festival, but the factory that started it all may be in trouble", "Metro Business; Kellogg Will Close Lender's Bagel Plant", "Kellogg promotes its family of cereals, even the sugary ones, as components of a healthy diet", "Blackstone Leads Group Buying Food Company", "Murray Lender, Who Gave All America a Taste of Bagels, Dies at 81", "Consumer Reports rate frozen, chain bagels 'very good', "New Yorkers Question Consumer Reports Top Bagel Picks", "Food Fight: America's Best Bagel May Not Be from New York", "Critics see holes in Consumer Reports' bagel rankings", https://en.wikipedia.org/w/index.php?title=Lender%27s_Bagels&oldid=1122585468, Companies based in New Haven, Connecticut, Food and drink companies established in 1927, Articles with unsourced statements from January 2021, Creative Commons Attribution-ShareAlike License 3.0. The company grew from six employees when it moved to West Haven to 600 in 1984, selling about $60 million worth of bagels from four bagel factories producing more than 750,000,000 bagels a year,[2] becoming the world's biggest bagel producer. [21] In 2011, Lenders revenue was $40.9 million from the sale of 23.4 million six-bagel packages,[22] $12.7 million from the sale of 7.6 million units of frozen bagels, and $28.2 million from the sale of 15.8 million units of refrigerated bagels. Notably, Conagras recent growth has been driven by meat snacks and sweet treats, which posted 7.8% and 7.3% year-over-year revenue growth in Q2, respectively. When you're really watching your sugar intake but still have that craving for a morning bagel, the plain option typically is a better choice. Gift Yourself Mystery Skin 2015 They were again featured in February 2022. (renews at {{format_dollars}}{{start_price}}{{format_cents}}/month + tax). Low fat. It was a company that brought a traditionally ethnic food product to American households everywhere, utilizing the advancement of freezing technology. Product Locator Use the product locator to find fresh, delicious products near you. After Lender succumbed to pancreatic cancer in 1958, his sons, Hyman, Sam, Murray and Marvin, took over the business, renaming it H. Lenders and Sons; but after a short time, Hyman left the business and eventually Murray, who acted as CEO, and Marvin, the companys president, bought out Sam, establishing the partnership that would endure for the remainder of the the companys history until its sale to Kraft Foods in 1985. } ); Trolli U.S. Conagra Brands has sold Lenders Bagels, a refrigerated and frozen bakery business it acquired as part of its $10.9 billion acquisition of Pinnacle Foods in 2018, to Grupo Bimbo for an undisclosed sum. Catch up on the most important headlines with a roundup of essential NYC stories, delivered to your inbox daily. "The lines run faster, it has bigger capacity -- a lower cost to run there.". That's kind of a standard answer, I know.". A division of Philip Morris Cos., New York, Kraft Foods said it is selling Lender's to concentrate on its core businesses. NORTHFIELD, Ill. -- Kraft Foods here said last week it is selling its Lender's Bagels business to Battle Creek, Mich.-based Kellogg Co. for $455 million. Murray Lender committed himself to bettering the New Haven area, working on projects to improve quality of life for local residents. Watch now: New Lender's Bagels owner upgrades Mattoon plant. Conagra will also introduce keto-friendly cakes and co-branded Oreo cake cups later this year, Marberger added. The final day of 2019 Bagelfest included a foot race, the free bagel breakfast and parade on Saturday in Mattoon. Love Jewish food? For women: 100 calories (25 grams, 6 tsp per day) For men: 150 calories (37 grams, 9 tsp per day) The FDA is more "generous", the Daily Value for added sugars is 200 calories (50 grams, 12 tsp per day). After viewing product detail pages, look here to find an easy way to navigate back to pages you are interested in. It reached a lot of people., A post shared by Waypoint (@waypoint_winningasone). Later, in an effort to reach an ever expanding audience, Lenders introduced flavors like onion, egg and raisin-honey. A company spokesperson did not comment on Conagras long-term growth plans in the bakery market but noted it regularly evaluates its portfolio of brands and makes changes based on strategic priorities. To-Go Cups & Spout Lids, Gray, 12 Fresh New York City Bagels (French Toast), Olde Thompson Everything Salt Grinder, Salt And Spice Blend, 7.6 oz, Molandra Products #lender - 12oz Hashtag Camping Mug Stainless Steel, Black, Molandra Products got lender? Interested candidates can visit https://careers.bimbobakeriesusa.com to apply. To introduce bagels to an unfamiliar public, the Lender family would prepare and distribute them in supermarket aisles. He died Wednesday. Especially since so many options are rather, well, unhealthy for you. The transaction is expected to close in the third quarter of fiscal 2020. To help keep your diet on track, we slogged through numerous bread aisles to help decide which exactly the unhealthiest bagels are, and which aren't as bad. EBT eligible. Text. Murray Lender publicized the sale in characteristic form, by holding "the marriage of the century", with Murray and Marvin escorting a 6-foot-tall (1.8m) Lenders Bagel, "Len", down the aisle to meet his new bride, "Phyl", a Kraft Philadelphia brand cream cheese. A press release from Conagra said the. Established in 1927 in New Haven, Connecticut by the Lender family, it became a North American leader in the marketing, distribution and sales of bagels. Number 2: Microwaving Bagels. Email notifications are only sent once a day, and only if there are new matching items. It was already the frozen bagel category leader when we came along, but we see an opportunity for substantial growth on that base and beyond.". Dave's Killer Bread Epic Everything Organic Bagels, 16.75 oz, 5 Count. Lender and Sons; two years later they opened a second one in Hamden. All are considerably smaller than what you'll usually see in your local bagel spot. Lender's Plain Bagel Shop Bagels - 17.1oz/6ct $2.89When purchased online Out of Stock About this item Highlights Stays fresh longer than bread aisle bagels No cholesterol Low fat Hearth-baked directly in the oven, making them authentic bagels Crunchy crust on the outside and a soft, chewy inside Specifications Contains: Eggs, Soy, Wheat Lender's introduced frozen bagels and sold the first packaged bagels in supermarkets, eventually becoming the world's biggest bagel producer. The added 10 grams of sugar serve a pragmatic function, as they mask the bitterness of the cranberries, providing an illusion of health. - 11oz Ceramic Colored Handle and Inside Coffee Mug Cup, Black, Knick Knack Gifts got lender? After a merger in 1976 with Lender's Bagels of Connecticut, the business expanded into Illinois in 1986. This was not meant as a compliment. Although this bagel is gluten, dairy, soy, and nut-free, that doesn't automatically make it the healthiest option out there. NUTRITION FACTS & MORE Terms of the transaction were not disclosed. Lender's Bagels of West Seneca, which started as Abel's Bagels in 1962 on Buffalo's East Side and became America's No. Lender Management, LLC was managed and owned by the grandson of the founder of Lender Bagels. In response to the public's growing consciousness of health foods and the drop in popularity of white bread, he began to stress bagels as more natural baked goods, and Lender's Bagels became one of the first products to voluntarily include nutritional information on the package. For plain Lender's Bagels, each serving, around 81 g, gives 210 calories. Although it is still high in calories and sodium, the lack of added toppings keeps the added sugar to a minimum so you can add on other spreads like peanut butter. L'oven Bagel Varieties. On December 13, 2017, in Lender Management, LLC v.Commissioner, the U.S. Tax Court ruled that a family office, Lender Management, LLC ("Lender Management"), was "carrying on a trade or business" as an investment manager rather than serving as a passive investor and therefore was entitled to deduct expenses under Section 162 [1] as opposed to Section 212. Within six months, the West Seneca operation expanded its production lines and boosted its 224-person work force to 232, later rising toward the 250 mark. We use cookies to provide you with a better experience. All rights reserved. The frozen bagel has been stigmatizedrecently I was at a press conference, and when I dared voice my opinion that Absolute bagels from the Upper West Side weren't THAT good, I was met quickly with: "Yeah, I bet you like Lender's bagels." Lenders Bagels history dates back to 1927, when Harry Lender started the New York Bagel Bakery in the family garage in New Haven, Conn. As the business grew into the late 1950s, Harrys sons, Murray and Marvin, began to freeze the bakerys bagels to keep up with consumer demand, defrosting them for higher-volume weekend sales.