Avoiding them is not racism. (Look into Klaus Schwab and his buddy Yuval Noah Harari, the World Economic Forum, the annual Bilderberg meetings, and The Great Reset if youre curious, but do it using a web browser other than Google maybe Brave or Qwant to get the best results.). Exactly!! If representation is so important and it is then why dont most advertisers bother to think even one shade beyond skin color to represent nonwhite races and cultures as something more than copy-and-paste color-palette swaps of affluent white people? And not only that tell these companies youll be taking your business elsewhere; perhaps to a competitor that doesnt wear its politics on its sleeve. 20% are agnostic, but celebrate Christmas. Ryan Vet, boon, Inc. A content diversity audit can allow your team to review previous content, gather insights and strategize future action, rather than reacting on a whim. I think many of us would agree that it does none of us any good for advertisers to continue to push such silly and unrealistic representations of people of different races. If you want to know the truth about how the vast majority of blacks socially interact simply watch 5-10 episodes of The First 48. Theyd hire a token white guy and a token Hispanic, no Asians. I am so sick of this bullshit diversity. Looks like I have missed nothing of importance in the last thirty years. Im wondering what the solutions could be? I got rid if my idiot box thirty years ago, and have not set foot in a cinema in forty two years. Last thing the diversity officer in major companies that must approve all advertising is root of the problem. Infiltrated from within. Yep, that about describes our institutions today. It had a list of things an ANTI-RACIST can do to make amends to blacks. Like I say, Im a liberal so I watch MSNBC. Decades of political-correctness conditioning and propaganda have successfully programmed many white Americans to fear that they are racist, or that their perfectly reasonable questions and concerns are wrongheaded and rooted in racism. All they are doing is checking a box on the inclusivity inventory checklist. The only time I saw a woman with my body type, it was a prescription medicine ad, the actress was Black, and she was power-walking and doing healthy activities to lose weight. I am so sick of seeing this. Strong, smart and other traits are totally INDIVIDUAL traits. No worries, SL. Also, why is it that your kind always resorts to ad hominem attacks and calling people Hitler? Woke companies like Mars are way ahead of you, having already revised their M&M candy characters to reflect a more dynamic, progressive world.. Advertisers, be aware Im not alone. If you find it annoying, its because its not representative of reality. They are trying to do this to push off the negative view of investment houses after the crash. Yes, changing channels and closing out of online ads are two ways of telling advertisers their ads dont interest you. Sadly, I think you are largely correct. dumb commercials are not necessarily a bad thing. I live in Saint Louis. Ever since George Floyd, it seems that forced diversity has really gotten out of hand. And it is not just advertising. The report highlights the following 10 demographics that are shaping the fabric in the United States: Over the last 50 years, almost 59 million immigrants have entered the country, mostly from Asia and Latin America. The reaction by brands and advertisers to George Floyd and the BLM movement has been misguided, disingenuous, and, as you say, laughably transparent. Im unapologetic and young. Click the DOWNLOAD NOW button for the full report. In Unforgiven he made a vow to his wife not to be violent but when his black partner is killed he goes crazy for revenge. Mandy Glidewell, CentricsIT, 9. Brands and advertisers are going to push their activism on us regardless of what anyone else thinks. Where were all of these companies five years ago. We need to go back to where white men were portrayed honestly and accurately as being masculine and strong. Thanks for your comment! Its quite obvious the liberal clowns are trying to portray white men as stupid and weak. Nothing gets a message through like a punch to the pocketbook. A large percentage of the tv commercials are of course pushing social justice of one sort or another. It gets stronger over time. The worst part IMO is that most of us recognize that these are the same commercials that used to be mostly all white people so theyre really not even showing black Americans or black families. Who are they kidding? And theyre shown eating burgers, guzzling beer, and lying on the couch with a remote when theyre not robbing houses. I just want to know where are all these Black men that spend their days doing laundry, washing floors and cooking. as when car company Acura was forced to apologize in 2012 after putting out a casting call for a Super Bowl ad featuring a Black . Believe me the subliminal message especially to young people is clear. Just an example of how insane these people arelast summer when I took my son to the playground, he went down a slide right after a black girl went down before she got to the bottom. What does this say about women who arent blonde white models? BTW, a stumbling, bumbling white man? The irony is most young suburbanites who care about the issue choose streaming services to avoid or skip the ads anyway. People are getting tired of BLM and lgbtq. Unfortunately, the progressive mindset behind a lot of this nonsense has a firm lock on many, if not most, companies today. I agree, The advertisers are trying to brainwash our children. Im glad you found some catharsis in this blog post and in the reader comments. Ive always thought that rule number 1 in marketing is to know your audience. The blatant portrayal that the white woman has washed her hands of the white man is wrong and must not continue. Now that the global elite has removed their velvet glove the iron fist is so obvious that slow learners are finally seeing their work in progress, and the normies are left to stew with the question: WHY? https://en.wikipedia.org/wiki/Uncle (no picture! Is this social engineering or some type of reparations for past indiscretions? Levin is probably the smartest, most observant, most literate social/political commentator out there. The Thirteenth Amendment abolished slavery in 1865, and the U.S. fought a bloody war, nearly destroying itself in the process, to end the practice. I also was curious if others were noticing the same phenomenon. I understand that the oscars criteria for being nominated for best picture includes a declaration that the movie pushes equality and diversity, and is socially all inclusive. Youre right, Richey, theres definitely a feeling of fatigue setting in, and not just among whites. Does that represent the true numbers of passengers or the target for airline passengers? History shows some of the first slaves in America were bought by other blacks, there were also white and Indian slaves, Chinese slaves, you name it we have all been slaves at one time or another, slavery was not right who ever pushed it, and it still exists around the world today. African American families living in 2 million dollar, mid-century modern mountain homes, driving 60K cars. Another word for it is indoctrination, and its rampant. Look at the latest Purge movie.its about POC people running around killing White people. All rights reserved. Obviously there is nothing wrong with that in real life and I wish I had them as neighbors. Or maybe its revenge for all that egregious mansplaining Ive heard so much about. The biggest lie I see every day in TV in ads is mixed couples with a white husband and black wife. Because, in sharp contradiction to what so many whackos in this country would have you believe most white Americans are not racist. If so, great. Hispandering. Who knew? Most if not all of the developments in dramatic theater and film tech came from Europe and European artists are discouraged from representation now. I am a middle aged white woman. Good for you, Brad. I CANT STAND IT! Forced diversity in marketing is often obvious and occasionally offensive. I realize the world is changing but mixed race couple, gay & lesbian couples, trans people is a small percentage of the population but you would never know that by watching todays TV commercials. In the UK, white people make up 82%, black people, 3%. I have no interest in tracking or counting these things, but when advertisers shove it in our faces to this extent, its impossible not to notice. I am really tired of seeing mainly blacks featured in TV ads! (Another is what Disney has done with the Star Wars franchise in erasing male leads.) I have no heirs and actually considered it for a moment but the HYPOCRISY of both BLM and the CRT government consultant who gets paid $20,000 for a LECTURE and $250 thousand annually by government. Looking back, I shouldnt have waited so long to write this post. I cant believe I found this article having recognized the basis of your article for years. Look from within. We knew this was coming, and are not struggling for reasons like the normies do. I am glad The Awakening is happening Im just worried that it might be too late. If they fail, they will ultimately find themselves facing justice for their many crimes and forced to pay for their misdeeds. Yeah, Im not seeing how follow the money works here. And youre right. Its ridiculous and feels like retribution at this point, rather than wanting things to be equal. Could black players in the NHL then foot the bill for this? Thats . All men are demeaned in commercials and have been for a long time but especially Black men lately. It is the same with Russia, because they have no control there. I guess if you can have fake news why not fake commercials. The problem isnt that white people arent represented in TV commercials, Kathy its that advertisers are over-, under-, or misrepresenting pretty much everyone. Well, I was so upset that I decided to fight fire with fire. And the corporate media including Big Tech are not just complicit, theyve been captured completely. Thanks for letting me know its not just me thinking it anymore. I see about 3% of Asians and less than 1% of Hispanics in commercials these days. Here is link to study. You can use polls, surveys and other review processes to ensure that the groups you are representing relate to and approve of your messaging. Gay couples have no business in shows aimed at three year olds. Hi, Jason. For some, it is a crutch. Big Tech is corrupt. If I didnt know better, Id say it almost feels like many of these commercials were written with white people in mind, and then black actors were hired for the sake of diversity.. But then, were seeing a lot of men get to compete in womens-only sports these days, so I can only assume that the people behind all of this are terribly confused. Youre right, Joey TV *is* unwatchable. Reminds me of Hitler in the 1930s brainwashing the German population. Thanks for taking the time to say it! Remember back in the Obama years when no one could criticize the presidents policies or job performance without fear of being called a racist? Its all getting lame and predictable. And the further on the holiday season it goes, it seems only black people celebrate Thanksgiving and Christmas, oh unless they have white family or neighbors who they graciously invite over. Its galling to me that even in advertising locally here in the Mountain West, where the population is close to 90% white, I dont see a lot of people who look like me or my friends, family, or neighbors. Remember the Starbucks red cup debacle from a few years back? Representation in advertising had already started to become untethered from reality prior to August 2014, when the Ferguson, Missouri riots erupted following the fatal shooting of Michael Brown by officer Darren Wilson. These fatherless children become bitter adults that seem to want to exact their revenge now through these various culture and media outlooks, but sadly this perpetuates the cycleAll the while deteriorating a consumer landscape that has less money, less confidence, less curiosity, lower critical thinking skills, less innovation and less resilience when confronted with challenges and uncomfortable topics. It wasnt long after that that the cultural thrust of their products became urban and there wasnt much whiteness left to them, so this has been going on for nearly 30 years now. If a white person says white power you would im be labeled a racist mainly because hate groups have wrongly kidnapped the term. As a fellow white male who judges others by the content of their character rather than the color of their skin, and who has worked his ass off to get where hes gotten, I agree: the endless portrayals of white men as stumbling, bumbling fools and the foils for characters of other races in advertising is insulting, unfair, and perpetrated by hypocrites. Im not mad at they, but I have no clue what drives Lowes CEO of marketing to go along with the black female diversity officer and they in a cube that says eliminating Christmas is the right direction. They arent awake. It seems that since the BLM movement really took off in 2020 the advertisers are falling over themselves to be more diverse than the next one. That is my decision and I am very happy about it!! You pretty much have to go to the outdoors/hunting/fishing channels for that. Im talking about the new discrimination against whites, men, Christians and women, if we include all of the trans males that are now invading womens rest rooms, womens sports, and every other area traditionally held by biological females. Do you accept these cookies and the processing of personal data involved? I do believe that their day will come sooner than they think. And, as I get older I learn the things that dont make sense in life arent supposed to because were humans. Brad, thank you for your thoughtful comment. Todays Madison Avenue seems almost as preoccupied with social engineering as Hollywood. One of the best ways to portray diversity in your marketing is to use real customers and . What Works For Diversity And What Doesn't? Thats why many modern companies are selecting more diverse models and stories for their ad campaigns. Maybe, we should all stop buying products from any of these companies that use these tactics and the governments now need to intervene to stop this escalating further as this will cause issues, Yeah, I understand things are as bad or worse in the UK, Ian. So Progressives get more and more LEFT because after activists achieve their original goals, they MUST make NEW GOALS, and NEVER BE SATISFIED because THEY NOW COUNT ON THEIR ACTIVISTS JOBS for their livelihoods. The current state of race relations goes back to the 60s with LBJs civil rights Bill. LGBQT. . Consider that Luke Skywalker was 57. Share Real Customer Stories. This is an advertising blog, after all. There was a shooting today in a predominantly black neighborhood where 13 people were shot by a young white male, the white male is claiming he was driven by the great replacement theory, of course I dont condone his violent act but it doesnt take much for The Fringe to react, these commercials that have erased the strong white male in our society will push many white males over the edge and into acts of violence against those they feel replaced by. And that the belief in a God or divine spark within is a total lie. Bogart was that height but he wasnt going to be paired in a movie with Cary Grant or Robert Mitchum because he would look like a midget. White kids, really all American kids regardless of race, are being Blacked/Africanized we can easily see. It seems the same to me as a pregnant male having a baby. I dont even knowdont they think some black people might be offended by these commercials, like theyre being white-washed, for lack of a better term? I think that job is pretty secure. . The greatest losses in life occur because we do not know what we do not know. I read with great interest everyones comments here and certainly see that I am not alone in noticing this current activity in the advertising world (not a trend as this exploded on the scene during the summer of 2020). Here in the Cranky household, we dont turn ours on unless its to stream old movies or TV shows we like. EXCEPT . My blood pressure increases every time I (try to) shop online (Target, Marks & Spencer, etc.). 25% Jewish? Anyhow, I googled my catalog and black vs. white models. Further, there has been an increase in the ethnic diversity of the marketing teams of ANA member companies the most significant growth of ethnic diversity in the five-year history of this report! Blm and its little followers are trying to take over the world and that will NEVER HAPPEN!! Im talking about ads in which we could all really see ourselves. Do advertisers really think that the only way to appeal to potential customers many of whom are white males is to insult white males? Also cartoon ads having black cartoon characters. 4. [Thats a clapping hands emoticon in response to Wills comment, for those who dont know. And Id still love to whack Mark Fuckerburg with a 36 axe handle every time I see his punk-assed smug mug. Send him your thoughts. An example. Take All Black Network for instance. That is their target. The reason blacks are overrepresented is because they are very vocal with their complaints. Why do we constantly try and guess? Political leaders on both sides of the aisle continue to enrich themselves while we pay the price, war is big money and it is used as a distraction from from the things that are usually going on right under our noses. Why is every commercial have blacks and gay people and interracial marriages. Im grateful that I was dating and selecting a spouse in a time when men had enough testosterone and muscular build in them that I felt they could defend me if needed. I am a gay man and I am sick of the LGBTQ with their crap too! So while these Ad people pat their own backs about breaking racial boundaries.. they are not being as innovative as they think because they are ALL doing it. This is hard to explain as the Asian population is larger in UK. Maybe this is why advertisers are pushing these social agendas?? Also, TV ratings show a slightly higher audience for minorities, but whites typically make up a majority portion of overall ratings. Why not? Instead of being objective purveyors of information, these companies selectively pick and choose the info we see based on their politics and agendas. If I had a DVR, I would tape the shows and fast forward right through them. Makes no sense. There are over 80 commercials currently airing that feature black male white females in romantic relationships. Im also bothered by the fact that these advertisers are shoving gay & transgendered families down our throats! Excerpt: Woke capitalism is corporate Americas attempt to profit off of Millennial and Gen Z activism, often passive keyboard activism . And honestly, when I was a child between 5-10, I fantasized about having a LITTER of KITTENS. GET THE HELL OUT OF HERE!! As others have posted, advertising is but a cog in the machinery. Right, who are very zen, too. But yeah certain minorities are very vocal and loud about how any little thing is racist, and thats the problem. No, but they see opportunities to work with the Marxists who are also only interested in their own enhancement. We are wanting to reflect our audience back to them but now its incredibly hard to find Caucasian, rural looking Americans even in stock imagery. Amen! And naturally I notice make up ads, clothing designers and culturally similar ads that represent people like me. Who built this country? Let them buy all the advertisers wares. Well, the first thing I saw upon booting up the game was a billboard that had been created by another player which read: TRANS RIGHTS. This, in a kids game. Thought it was just me till I saw these posts, I noticed it also after the divider Obama was in charge, think he still is, I dont buy any of the crap they advertise. I have to agree with you on your second point as well. Theyre all disgusting and insult my intelligence. find one blue eyed blonde male on tv or movies anymore. Agreed, Dave. People are realizing their clientele is much more diverse, and it helps their image to represent that in their advertising. If you watch commercials for Apple, Coke, Lexus, beer, etc youll roughly see 60%+ black, 10% Hispanic, 10% Asian, 10% white (female), 5% white (male/bumbling/background character), 5% other. In many ways, the need for diversity in advertising is a numbers game. It seems like the kind of thing that should reach a more nominal ratio in time. And lastly, the attack on white males in commercials has been going on for years. Yes, Tommy, I too have heard about the difficulties white male actors are having finding work in advertising. And if it is repartitions for the past where 100% of posters were white, remember as recently as the 1980s this country was 82%+ white. Ever notice that on the so-called mainstream TV you never see any ads with a father and son anymore. I am a CAT. Firms can address these issues as the economy . its not like EVERY black person agrees with both and therefore is a self-contradicting blowhard. Dont just take it! What turned me to GOP? I think we need a diversity team to fix these glaring problems, stat. Id never have imagined youd ever catch me writing a screed such as this. Shame on me. In major urban areas of the the United States, Canada, and possibly the UK, it is by far people of color that wreak havoc within the public sphere. Im guessing you just watched Karate Kid? Joan P. Hammel, Comcast, While looking to show inclusion and diversity in advertising products, start at home first. Some incorrectly say the need to raise funds and the desire to support real diversity puts universities in a bind. (Facebook Advertising) 9. Making it seem like 50% or 60% of the population are wealthy interracial couples which as we all know is very far from being accurate. Your spot on thats whats going on with todays cancel culture propaganda.its not right to be white in our current society. Ive noticed this for a long time now. Interesting observation, Phelan! Even more than Limu Emu and Doug do. I love me some big broad shoulders, massive biceps, and masculine moxie, like my husband has, yum. Correct. You are where you are because of him, you idiot! Thats perfectly normal! Many of the other female athletes have been too afraid to speak out for fear of losing their scholarships or getting kicked off the teams. The list goes on and on, Maria this, Carlos that. More blacks than anything on every commercial. I also want to say that your comment reminded me of an HR policy that was imposed on hiring committees during the time that I worked for a public university system several years ago. sorry that seeing non-whites on your tv makes you angry, Hitler. Kobi Ben-Meir, Yalber, Hire more heads of creative agencies and roles. They believe that if they continue to show 70%+ minorities in ads they can make everyone believe the country is majority minority. It is self preservation! Oh, Im afraid the NHL isnt just being picked on its own-goaling itself. Is it just me, or is the world falling apart? Also, they rarely riot and burn down cities. (Thats got to be by far the most unrealistic thing Ive seen all day. If enough people are dissatisfied with the ads they should quit purchasing that companys products and thus let them know how they feel. Are they implying 3% of their passengers are white, straight males? https://www.nbcdfw.com/news/local/diversity-in-commercials/76279/, Thanks, Robert. and the buffoon, always a white guy, UNLESS the actors are ALL of color, then a buffoon would be allowed. When you see 95% of commercials featuring 95% black people, its because of black producers/directors/executives. They are grooming young minds. https://en.wikipedia.org/wiki/Mother The posters on the walls show a high percentage of blacks, Asians, gays, women, etc Literally 10% or less white, straight males. I think what irks me about it is the people making the choices. Id love to hear an actual black persons take on the representation of black people in TV commercials. The rich profit from the loss of our young. There are WAY TOO MANY FOLK EARNING their LIVINGS! White men are portrayed as imbeciles, weak, and foolish. Together, the masculine and feminine complement one another in ways that only nature could have devised. . What I will never understand is this desire for some gay people to tell the whole damn world that they are gay!! And I am CONVINCED this is due to SPECIAL INTEREST GROUPS and PACs and ACTIVISTS. To some extent, over the years, this was because of the miss-incentives provided by the welfare systems. Because of course, white men are the only ones who ever mansplain. You make some good points, Don. I noticed, but never has it been so apparent like it has in the past couple of years. I've seen ads with literally theres one east asian, one south east asian, one white, and one black. I also think this placating the woke crowd will eventually get so out of hand that it will completely alienate white people. Be careful when reading that research study. Sadly, this is happening not just in advertising, but everywhere. Maybe thats the case with Gain laundry detergent? But the giveaways and removal of responsibilities took this motivation away from blacks, simply to secure their vote for the Marxist Democrats. Secondly, brainwash the kids to let them think they are gender fluid or that being gay or trans is normal, while shutting up any resistance with cries of racism and homophobia, remove all white males from TV and advertising and if they are shown, they have to be depicted as Beta males we cant have our next generation of white men be strong role models, right? I hear you. If WOKE commercials have transformed America and raised all races and creeds up to be economically and culturally equal, I am THRILLED. Thats my point exactly. But if fitness ads over present black people some of them may say that they target them because people think that only black people are fat. I dont know where it ends, but I hate the globalists for their evil, greed, and corruption, and try to contribute as little to their profits as possible. Thanks Madge, you nailed it. And again, your comments about the roles blacks have in commercials were dead on. What to do? While Matthew Quint, director of the Center on Global Brand Leadership at Columbia Business School, agreed more diverse races and gender identities are appearing in advertising in general and. What is the rationale for this? Great post, Kallock! The folks behind these changes can print all the money they wishand have been able to do so since 1913. Healthy minds recognize differences like this and it niggles away at us because it just doesnt track. But lets be honest, how many families does that represent? Your comment reminds me of the former Levis jeans executive who just published a book about how woke capitalism at the company got her ousted from her dream job. Yes it is the Democrats doing this because all white people are racist. Not true. As a guy who runs a blog focused on advertising, I feel compelled to follow the social media accounts of industry trade publications such as Ad Age, Adweek, and Digiday. some complain about the fast food ads, and some (or ONE person who wrote an opinion piece?) A rudimentary familiarity with basic crime statistics would open a lot of peoples eyes, if they werent so farking stupid. The company head recently announced plans for their search engine to suppress results they dont like, just like Google does. Along with the over representation of blacks, theres a ton of people of color from all races in most ads. You are exactly right that advertisers are concerned about violence and how loud they are, that explains why the majority of commercials are full of black people and not anywhere near as many Hispanics/Asians. colorful. I like my man to act like a man and not line me.