easyjet stakeholder mapping

EasyJet-Airbus MoU regarding research project on electric and hybrid aircraft, 1. Explains that first class attracts high-income earners who are concerned with a high level of service and enjoy an air of exclusivity. Implementing any major strategic exercise requires insight and focus. easyJet aims to deliver a seamless and digitally enabled customer journey at every stage and is continuously working to enhance the customer experience. Zoom in and focus: You could use the tool to evaluate your competitors from your customer's perspective. Modul ke-3 ini akan dilengkapi dengan materi teknik stakeholders mapping seperti The Participation Planning Matrix, Bases of Power and Directions of Interest Diagrams . Learn More. however, there are weaknesses which restrict their performances and revenues. You can easily edit this template using Creately. Thus, EasyJet needs to know how much it costs the competitors to serve, and how much capacity the competitor has for every route in the plan. There are so many benefits you get from the proper implementation of stakeholder analysis. The four-part table or simply four quadrants are used to categorizes them, which fall into two categories one category is the stakeholder's interest, and the second one is the stakeholder's influence in the . easyJet is a British airline, headquartered in London Luton Airport. The company has been able to deliver the ongoing savings because of its strategic cost reduction programmes including cost reduction projects for all cost lines and fuel & FX hedging programmes, fleet programmes that include fleet up-gauging and modern aircraft fleet, and operational resilience programmes involving data initiatives, schedule refinement, standby aircraft and first wave efficiency. The concept of this airline is based on the fact that the following the loosening of the restrictions regarding the airline industry, the demand for the short routes would be on the increase. Ferrell, OC, Hirt, GA & Linda, F 2006, Business:a changing world, 5th edn, McGraw Hill/Irwin, California. The key strategic approach which has made this airline to get to this point is the low cost fare structure. 1997. Part of my role is managing . Explains union dues and initiation fees are one of the major cons for unions. Explains stakeholder groups are individuals who hold a particular interest in the business and are affected by its activity. A public sector contractor, for example, might list central or local government as a primary, rather than a secondary stakeholder. Prevent costly roadblocks later in the project cycle. Explains that strike is viewed differently by the parties of employment, the unions see it as an investment, because the longer it the higher the possibility of them settling higher wage rates for their members. Gives Your Project Basic Structure. Grow your business. In this detailed, hands-on guide, we explore how stakeholder mapping can bring shared value to purpose-driven organizations. Operating in net-zero carbon flights across network, EasyJet Plc Porter's Five Forces Analysis, EasyJet Plc Segmentation, Targeting and Positioning (STP) Analysis. In addition, there is need to ensure that all the stakeholders in the airline are involved in the process (Barnes 2008). Its headquarters are located at the London Luton airport, UK. "EasyJet Company's Strategic Analysis and Marketing." Copyright 2023. This implies that the company operates based on the international rates which may at times have a negative implication on the low fares (Bartholomew 2009). easyjet stakeholder mappingchicago religious demographics. Thus, it is the responsibility of this company to work on establishing the right strategies which will work to ensure that EasyJet remains to be considered as an airline of choice in Europe when it comes to short routes (Eichenberger 1996; Ferrell, Hirt & Linda 2006). One of the most important aspects which have made this airline to stand out is the route system. Explains that unionized workers experience less of a sense of partnership and trust with their supervisors, according to gallup and healthways surveys. Opines that governments would want keith's rescue dogs to stick within their legal rights as a charity and as an organisation that helps the wellbeing of dogs. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. To make the connections and associations between stakeholders tangible by visualising them. These aspects include the ability to change the volume of production, the ability to change the time taken to produce, the ability to change the mix of different products or services produced and lastly the ability to innovate and introduce new products and services. The airline is currently the second largest budget airline in Europe based on passenger count and seventh largest airline in the world. Stelios Haji-Ioannou (Greek) founded the company in 1995. (2020, September 26). Explains that the airline industry is influenced by the elasticity of demand, externalities, wage inequality, monetary policies, and fiscal policies. Better Essays. 3. (Figure 1.1) is a representation of some of the multifaceted relationships between BP and its publics/stakeholders. Jones, L 2005 , EasyJet: the story of Britains biggest low-cost airline, Aurum, London. Note: the Y axis intercepts at the mid-point of the X axis. Secondly, the airline is not in a position of controlling the cost of fuel in the industry (French 1986). "EasyJet Company's Strategic Analysis and Marketing." EasyJet is a public limited company which is located in the United Kingdom. Explains that the bargaining attitude ratio affects the length of a strike, as each party wants to settle when the results are compatible with or complement their expectations. Opines that labor unions have advantages and disadvantages that should be taken into consideration by the government and voters alike. Opines that easyjet should continue with the rules and laws they already follow as this will make employees happier knowing that they are being treated fairly, which will improve the workplaces efficiency between employees and customers. Describes the key global city growth factors, such as expanding the list of top-tier cities through airline partnerships. With that in mind, the commonalities that are shared between the clientele that make up the respective classes can easily withstand analysis. Stakeholder mapping in 4 steps. monopolies are not absolute; they are constrained by competing. Explains that public employees voice their grievances to their leaders, who in turn sit down with the employer or government representative for negotiations. Modern aircraft fleet with unparalleled network, 1. This ration may appear to be simple but disaggregation of the same into various components gives a detailed picture of major players of the rate of return on equity capital. In case you need the complete report please purchase using the buy options displayed. Explains that the longer the strike, the more costly it is for both parties. Your company's leadership team, for example, is usually very invested and very influential when it . We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Quality is the ability which is characterized by being in a position of ensuring that one gets a certain specification without any problems. References for EasyJet PESTEL / PEST Analysis. With high ASD, your ad post will be displayed across all our 2500+ pages.Grow your business with effective advertisement! easyJet continues to optimise its network to ensure capacity is deployed in the markets where the strongest demand and returns are seen. Page 8 of 50 - About 500 Essays Powerful Essays . It is also listed in the London Stock Exchange. Some stakeholders are more involved than others. the price elasticity of demand depends on the number of competitors that are in that route. This will ensure that the airline has got more bargaining power in order to accomplish its objectives. Explains how the monetary and fiscal aviation policies exercised in the airline industry were greatly impacted by the catastrophic events of september 11, 2001. 4. It involves assigning attributes or levels to each stakeholder based on their characteristics in relation to the project or work. This has further been characterized by the capable workforce who delivers quality services to the passengers. Good Essays. food companies also depend on them as they operate on over 800 routes. It is also worth noting that all the booking on this airline are made via email or telephone. 1. 1734 Oak Tree Road Edison, NJ. Furthermore, EasyJet owes a part of its success to its unparalleled network of operating in 1,051 routes in 2019 as compared to 979 in 2018, and covering 56 primary airports in 2019 as compared to 51 in 2018. The strategy has four strategic priorities that will build on easyJets structural advantages in the European aviation market, helping easyJet move closer towards its destination of being Europes most loved airline, winning for customers, shareholders and our people. Explains that ba is in a competitive lucrative position because of the high-high situation. Explains that easyjet rely on companies that supply them with their fuel for their aircraft so that they can fly to other countries. You can use them for inspiration, an insight into a particular topic, a handy source of reference, or even just as a template of a certain type of paper. Easyjet was able to offset half the impact of higher fuel cost and deliver pre-tax profits of 123m. ensure the integrity of our platform while keeping your private information safe. if the negotiation fails, the situation usually culminates in a strike. Revenue is increased through not having to deliver or post tickets out to its customers, in comparison with other non-internet based airlines. * By clicking on "Buy Now" you agree to accept our ", On purchase the EasyJet Plc SWOT & PESTLE Analysis PDF report will reach you. Upgauging the fleet enables easyJet to improve competitiveness on costs. Powerful Essays. Managing Change at British Airways, An Introduction. for only $11.00 $9.35/page. In addition, this company operates on 100 airports all over Europe and carried 51.9 million passengers in 2008. During the financial year 2007/2008, this company recorded a profit of 2.3 million pounds. 4. Based on the performance indicators outlined in Easy Jet's yearly report, the Kaplan and Norton method is chosen to classify airline's strategies. Protecting and building brand awareness and consideration. Recommends that all but essential public employees should be allowed to strike like their private-sector counterparts. IvyPanda, 26 Sept. 2020, ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/. Stakeholders with a lot of influence can put their mark on the development of your product, regardless of whether the influence is formal or . Posted by July 3, 2022 keto crab rangoon with mozzarella cheese on who are the stakeholders of easyjet July 3, 2022 keto crab rangoon with mozzarella cheese on who are the stakeholders of easyjet The Annual General Meeting will be held on Wednesday, 23 December 2020. The project will be based on the various packages essential for making the next-generation, sustainable aircrafts suitable for usage in commercial sector by identifying and solving the technical glitches or challenges and requirements of the green aircrafts. Improving CSAT across the whole customer journey. Thankfully, travel restrictions are now lifting across Europe, and airlines are restarting their operations from virtually zero. Bader, M 2015, Quantitative and qualitative analysis of Easyjet's annual report 2013, GRIN Verlag, Munich. The detailed complete set of references are available on request in the 'Complete report' on purchase. Essentially this has boosted the quality of services that this company has been offering. Impact of Covid-19 on the economy and airline industry, 1. This airline has a strong presence in its operations. Explains that unions can enable almost everything that is good for employees and also helpful for the union in many ways. employers or management may lose a large sum of profit because of the inoperative production. These options should include various aspects such as the introduction of other services and products as well as seeking partnerships which would buoy the airline in times of crisis. Many stakeholder mapping models use charts to . Through such ventures, the airline will be in a better position of enacting principles and projects which will ensure that what is aimed at is achieved (Barnes 2008). Numerator is obtained after meeting dues of all claimants of contractual dues. Explains that labor unions are associations of traders or professionals formed to protect the rights and interests of the members and are legally recognized by law trough the labor relation act. This report is shared in order to give you an idea of what the complete Porter's Five Forces Analysis Report will cover after purchase. 1. Opines that local and national communities would prefer businesses that were noisy or caused a lot of pollution. Explains that the airline industry has benefited from living wage legislation because the wage increase encouraged a decreased turnover rate, and an increase in work efficiency. 1. Competition: Regulation permitted the entrance of start-up carriers, which, when combined with the excess capacity and the potential for high returns, has led to increased competition. . Explains that suppliers would want easyjet's business to gain profit and popularity as this would mean that they would need to buy more of their products. Explains that to calculate the valuation of ryanair, future revenues and costs, as well as the firm's current accounting value, must be calculated. Stakeholder mapping is part of the stakeholder analysis process. STEP 2: STAKEHOLDER ANALYSIS In the beginning of planning a Stakeholder engagement process, a Stakeholder Analysis needs to be carried out. Introduction and History. Explains that management and labor unions have fundamentally conflicting interests. The people in charge have to get support from key people and across the organization via Stakeholder Management and Analysis. Bessant, J & Tidd, J 2011, Innovation and entrepreneurship, 2nd edn, Wiley, Hoboken. Page 50 of 50 - About 500 Essays Good Essays. This is to in effect offer consistent and reliable products at reasonable and fair prices in the European routes. Explains how easyjet's employees can affect the business in many ways. As of 2019, EasyJet strives to become the first major airline in the world to offset the carbon emissions from all its flights fuel consumption on its customers behalf. Opines that owners would want easyjet's demand to increase, as this would mean lots of plane tickets would be sold as they're in demand. In addition to Boston Matrix can position BAs business in terms of short haul (cash cow business) and long haul (star business). [online] Available at: https://www.swotandpestle.com/easyjet/ [Accessed 04 Mar, 2023]. Purpose. I have a background as a Developer and Technical Architect. This is especially critical when you need to: Design new products . By innovating in myriad ways, the company has been able to save costs and pass those savings along to its customers. How to create a stakeholder map in 3 steps. The following stakeholder mapping example explains the primary aspect needs to be considered for stakeholder analysis. Unions were once seen as an organizer of labor rights but they play a key role in management as well. We will write a custom Essay on EasyJet Companys Strategic Analysis and Marketing specifically for you for only $11.00 $9.35/page. It has reinforced its position in short-haul travel aviation increasing its market share from 6.5% to 7.6%. Retrieved from https://ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/. Conclusion 17 7 . Although this company undertook her first flight in 1995 and operated on two routes, ten years later the company has been able to operate on 212 routes across Europe. Opines heathrow airport should be a world-class hub and influence government policy and airport owners in continued support. In addition, they also offer faster turnarounds as there are fewer air movements. Since the trading update, easyJet 's founder and largest shareholder, Sir Stelios Haji-Ioannou, has sold a small portion . This airline focuses on low cost, financial strengths and on high efficiency. Home; About Us; Get Involved; Contact Us; who are the stakeholders of easyjet Following Southwest Airlines model easyJet started trend "no frill" services which helped in keeping costs down.easyJet provided first come first service with equal service for all. The company has a presence in over 30 countries through its affiliate airlines like EasyJet UK, EasyJet Switzerland, and EasyJet Europe. But the numerator is affected by various factors such as profitability of sales, assets turnover, and financial leverages. We do not share your information with anyone. Also, the sustainable approach of the company in its day-to-day activities, which include offsetting carbon emissions, participating in development of green aircrafts, promoting modern fuel-efficient fleet family, helps the company to build a reputable brand image as well as acquire and retain customers. (Cameron & Mike 2009). A business is found to be polluting a local river. A stakeholder is any individual or group who can affect or is affected by the actions decisions policies practices or goals of the organisation (Freeman 1984 25). EasyJet airlines cuts costs through value pricing. This increased competition and consequently more people began using air travel as their preferred mode of travel. Easyjet Analysis. Explains that positive and negative externalities influence the supply and demand of the airline industry. Analyzes how the airline industry is affected by negative and positive externalities, such as the rise and decline in fuel costs and air traffic congestion. In case you want this report emailed straight into your email inbox, kindly share your details below. easyjet stakeholder mapping . As the holidays business grows in scale, easyJet plans to make targeted investments to strengthen the business. Explains that airlines say jobs at stake if fee hike approved. the risk free rate is typical given the current economy and market risk premium. union wage premiums show the direct benefits of being a member. The expansion of the European union brings to the fore issues of increase in the airline destinations. von | Jun 17, 2022 | tornadoes of 1965 | | Jun 17, 2022 | tornadoes of 1965 | For example: The company has invested in the efficient use of airports. why do airlines go bankrupt?. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Explains that the valuation assumes a 20% increase in passenger traffic annually and 5% decrease in cost per passenger. In European airline industry, EasyJet, Baltic Air, WizzAir, and Ryanair: EasyJet has various opportunities which are emerging. It is important to keep in mind that the situation is dynamic and that both stakeholders and their interests might change over time, in terms of level of relevance to the project and the need to actively Impact of consumer uncertainty on Brexit, 1. Appreciate and Manage Uncertainties and Reservations Opines that trade unions would want easyjet to keep within their employees' rights by paying them their correct wage and treating them with respect. Best Essays. Plan stakeholder communications and reporting. In this case, strategy in this industry is about the approaches the companies in this industry seek to survive and prosper within its environment over the long term (Anderson 2011). Improving scheduling processes to drive crew productivity, also benefitting from the seasonality of our network. Transfer of ownership from UK AOC to EU AOC due to uncertainties of Brexit, 1. Identify the stakeholders. Opines that pressure groups would want to increase the good reputation of the charity. Simple & Easy EasyJet Titles. View timetables, travel guides and ideas of where to go. However, this being the case does not deny the fact that this industry is still a profitable industry (Kourdi 2009). Furthermore, experts are predicting excellent growth opportunities for the low cost airline in the near future. Explains jet2's emphasis on low costs, safety and reliability to ensure a satisfied customer base and increase its potential revenue. The company has undertaken several carbon-offset programs for lowering the presence of carbon and its equivalents in the atmosphere. Easyjet rejects takeover bid from rival Wizz Air and is. Cummings, TG & Worley, CG 2008, Organization development & change, Cengage Learning, California. Due to the increased use of the internet, it is becoming more and more easier to book online. must. Stakeholder groups will vary enormously according to the nature of the business. This might sound patently obvious, but I often see too little time spent on this stage. easyJet has refined its strategy to drive our purpose of making low-cost travel easy. The risk of entry by potential competitors In essence, the airline industry is placed in a position where there is a potential new entrant into the industry. This report is shared in order to give you an idea of what the complete M&A Report and Analysis Report will cover after purchase. 1. About stakeholder mapping in Smaply and a step by step introduction. Figure 1: EasyJet stakeholder map. 4. people flying for pleasure are not being forced, so leisure travel would be considered excludable. Explains that the employer association wants to help between the negotiations between easyjet and the trade union. Despite the global recession the Easyjet is making significant profits. Modern aircraft fleet with unparalleled network. Explains that strikes involve refusing to work, working at a slower pace, or engaging in other activities during working hours. The Stakeholder Map: For making a stakeholder analysis. Employees - they want to be . Which two stakeholders will this cause conflict between? Annual European Flight Growth Drops To Lowest Rate Since 2013 - https://simpleflying.com/annual-european-flight-growth-drops-to-lowest-rate-since-2013/ We have a clear focus on building strong relationships with customers to create more sustainable, long-term revenues leveraging quality, innovation and digital. 2020/21 Voluntary National Review (VNR) countries and another for all stakeholders.1 The report offers analysis, reflection, and recommendations across a range of themes, clustered around these key findings: (1) Partnerships with stakeholders are vital to SDG implementation in the context of the COVID-19 pandemic; stakeholders are making important and diverse . Opines that governments want easyjet to keep within their legal rights as a business and for them to pay taxes. EasyJet has been able to build a successful low-cost model because of the 15% reduction in emissions and fuel consumption from new generation aircrafts and the significant increase in cost savings from 107 million pounds in 2018 to 139 million pounds in 2019. This ensures the customers are satisfied with the nature of operations which are in progress. A stakeholder analysis, in simple terms, is the process of identifying potential stakeholders and separating them into different categories and groups per their level of interest, participation, and Influence in the said project. 2. easyJet being a 100% direct sell service had main focus on the internet marketing. Barnes, D 2008, Operations Management: An International Perspective, illustrated edn, Cengage Learning EMEA, California. Consequently, the airlines got the chance to expand their routes and fly across the continent (Belobaba, Amedeo & Cynthia 2009). Delayed London Stock Exchange In this case, this airline has got a strong management team which has been working towards ensuring that the airline has got a major share in Europe. This airline company was the brain child of Stelios Haji Ioannou. Pressure groups and government. All rights reserved. Additionally its total revenue per seat grew by 5.1&capacity measured in seat flown. Aggressive competition at Berlin airport and Tegel ramp-up, 1. Some of the key success factors which have made this airline to stand out and achieve its goal include strong management. professional specifically for you? From engineering to banking, NASA to US Airlines, there are labor unions that represent the employees or workers while acting as a bridge between the labor force and the administration.