(Check out my interview with Green Mondays founder David Yeung from our #ASAP2020 last month.). Key discussions will address corporates' response and input to plant-based offerings in Hong Kong, innovations and collaborations to tackle food waste, long-distance food supply chains and implications for climate and nature. Outside of activism, Monica loves walking and spending time with her foster bunny from the House Rabbit Society. The Chinese name of Omnipork is also different for different markets in the Greater China region. is one of the longest standing programmes under Green Mondays nonprofit arm. Monday is a good entry point for a shift to healthy, sustainable habits because it taps into the "Monday mindset . The once-a-week plant-based meal philosophy of Green Monday is practiced by over 1.6 million people at its origin in Hong Kong, and has spread to over 30 countries. 4 Mins Read. Join our restaurant programme to become part of the visionary companies. If there is one word to describe the Asian market, its fragmented. We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. Upon confirmation of joining, upload your logo, restaurant description, dish photos to the registration form provided. Also the countless brand crossover specials, especially leveraging on crossing over with local brands to venture into new markets, is another genius move. Necessary cookies are absolutely essential for the website to function properly. It is the pioneer in Asia to launch a large-scale plant-based movement by advocating a flexitarian lifestyle. The cookie is used to store the user consent for the cookies in the category "Performance". To "Make Change Happen, Make Green Common" with an innovative global ecosystem of future food that combats climate . Just a week after Hong Kong's most well-known dumpling brand Wanchai Ferry rolled out plant-based Omnipork dumplings at price parity with conventional meat, Green Monday is flexing its boundary-pushing chops yet again: the plant-based pioneer has just unveiled Omnipork Luncheon Meat, the world's first luncheon meat made entirely from plants. 2 investments. Interview Questions. The campaign is in line with the company's mission to help reduce the country's carbon footprint . Green Monday's School Program has been sponsored by a local bank charitable foundation. We advocate practical transitions to sustainable living by adopting plant-based meals on Mondays. Almost one-third of Hongkongers heard about Green Monday. Integer adipiscing erat llentesque eratLorem ipsum dolor sit amet. Fill in the form below for enquiry of Green Monday Foundation and we will contact you soon. I was told that different product lines will be further developed targeting each of the different Asian markets. Green Monday Holdings, a Hong Kong-based alternative meat company, is seeking to raise about $100 million in fresh capital, according to people with knowledge of the matter. Fill in the enquiry form to leave your contact information, and get in touch with Green Mondays representative. Offering plant-based options will be a testament to your commitment to curbing greenhouse gas emissions. 7 Mins Read. Before working with FFAC, Hannah worked with college students and ran a vegan food college ranking system for the largest animal rights organization in the world. 19 salaries for 17 jobs at Green Monday in Hong Kong. Monica Chen is responsible for overseeing the administration, programs, and strategic plan of the organization. The staging of product launches is more apparent to the public, but the staging of its corporate structure is even more fascinating. Hannah is a partner for the Food & Climate Alliance, 50by40, and the Healthy School Food Coalition, a trained ambassador for Climate Interactive & MITs En-ROADS Simulator, and a Commissioner on the Norfolk Environmental Commission. Green Monday the advocacy arm created awareness, educated the consumers, and from a pure business perspective, created the demand as well as brand goodwill. To "Make Change Happen, Make Green Common" with an innovative global ecosystem of future food that combats climate . Green Monday is a multi-faceted award-winning social venture group that aims to tackle climate change, global food insecurity and public health issues. These cookies ensure basic functionalities and security features of the website, anonymously. On Earth Day, 22nd April of 2021, Green Monday Group's 9th Anniversary, we are proud to announce the 'Green Monday ESG Coalition', an alliance to unify businesses with concrete plant-based solutions to rebuild a more sustainable and resilient future. Description. These cookies track visitors across websites and collect information to provide customized ads. In addition to classroom teaching, Monica has worked in residential environmental education, taught sexual health, and served as an instructor for the Prison University Projects at San Quentin. You also have the option to opt-out of these cookies. Prior to FFAC, she enjoyed working with students at elementary, middle, and high school levels. International buyers responsible for all fees . The menu will incorporate Green Monday subsidiary OmniFood's alt-pork products into the meals. Can you imagine the depth of market and industry understanding acquired from working with over 2,000 restaurant outlets in Hong Kong, Singapore, Taiwan, Macau, and many other regions, helping chefs and food service providers incorporate plant-based-friendly offerings on their menus? The ratio of "hardcore meat lovers" almost halved compared with 4 years ago. First, pick the low hanging fruits at launch pad markets Hong Kong and Singapore. How fast a brand/product then penetrates into other Asian markets depends on factors such as the specific product formulation that impacts level of difficulty in getting local regulatory approval, the ability to find the right local partner and/or channel to introduce the product to market, and other entry barrier factors. It is the pioneer in Asia to launch a large-scale plant-based movement by advocating flexitarian lifestyle. Example: Taiwans Bafang Yunji is selling 1 million Omnipork dumplings a week across almost 1,000 locations, that was Omniporks market entry into Taiwan. Green Monday Group started in Hong Kong, a cosmopolitan city where East meets West. Arranged promotion events and marketing materials in store, proposed new ideas and tactics to existing retailers to . Green Monday (GM) is a startup that makes low-carbon and sustainable living simple. has also been one of the main pillars at Green Monday since day one. The Summit aims to inform, educate and equip Hong Kong-based businesses with tools to drive positive change in their companies as well as in the city. I interviewed at Green Monday (Hong Kong) in Jun 2022. Outside Hong Kong, the start-up has offices in Taiwan, Macau, Singapore, Thailand and . Interview. Hong Kong, Hong Kong: 2017: 00000 000000 00000: Venture Capital: Hong Kong, Hong Kong: 0000: To view Green . (c) Corporates Corporate Solutions has also been one of the main pillars at Green Monday since day one. As a subscriber, you'll receive GFI APAC's monthly newsletter as well as occasional updates and opportunities to support and get involved in our work. Very few realise that in 8 years time Green Monday has accumulated an unimaginable army of celeb ambassadorssome became people Green Monday can call on for PR campaigns, some became investors, some quasi-team members (like Hong Kong singer Kay Tse, Chief Kindness Officer). Early 2010s was a defining watershed moment, where vegetarianism/ veganism/ meatless was ripe for a complete rebranding to penetrate the mainstream market. The Good Food Institute Asia Pacific. So in 2020, the big bang fund round happened and the world woke up to this new superstar. Analytical cookies are used to understand how visitors interact with the website. Green Monday Ventures is a closed-end Private Equity Fund of Green Monday, headquartered in Hong Kong, China. This cookie is set by GDPR Cookie Consent plugin. These cookies will be stored in your browser only with your consent. Please see our. what is my feeling for the coming job. Note that I havent included India here at all as its a completely different ball game. The Group comprises Green Monday Holdings, the operational arm producing and . Green Monday, in one form or another, has a presence in more than 8 countries in Asia including mainland China and Japan, and of course its long been in launch pad markets Hong Kong and Singapore. Jan 2021 - May 20215 months. Hong Kong is the best pilot test market with an affluent consumer base that is predominantly Chinese, while Singapore gives product developers feedback on the Southeast Asian taste and preferences. As of 2014, results of a survey by market research company Ipsos showed that 1.6 million Hong Kong people, or 23% of the city's total population, embrace "Green Monday" - an increase of 18% from 2012,[1] and over 1,000 restaurants in Hong Kong are offering their menus. Inspired by Meatless Monday, Columbia alumnus David Yeung created Green Monday in his native Hong Kong to promote meat reduction alongside other sustainability practices such as recycling and energy efficient lighting. Early 2010s was a defining watershed moment, where vegetarianism/ veganism/ meatless was ripe for a complete rebranding to penetrate the mainstream market. [Note: Due to popular demand I am turning our Sep newsletter into this blog post :)]. Many people are surprised to see the celeb investor lineup (including filmmaker James Cameron, British photographer Mary McCartneydaughter of Sir Paul McCartney, American-Taiwanese singer Wang Leehom). The second arm used to be distribution, sourcing products to satisfy the demand thats been created. HR and Dept mgr interview together. Green Monday | 16,278 followers on LinkedIn. Vinicy Chan. Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. However you may visit Cookie Settings to provide a controlled consent. AXA Hong Kong and Macau is proud to be the first insurer to . 4 min read. This page was last edited on 28 February 2022, at 19:16. A green menu should include a minimum of three vegetarian dishes, consisting of at least one main course. Business Development Executive. Interview. Copyright 2021 Green Monday, All Right Reserved. Green Queen was first to break the news. Green Monday also debuted their meat alternative Omnipork with high profile gastronomic . 3 Mins Read. Hong Kong: Shares open lower on Monday. I interviewed at Green Monday (Hong Kong) in Jun 2022. Amy has held leadership roles in organizations promoting education in equity, criminal justice reform, and civic engagement. . Green Common (and its restaurant. ) Green Monday built the first arm under the group, a nonprofit, back in 2012, when alternative protein was not even a thing and the term plant-based had only started to emerge. Hannah works with schools and corporations on their sustainability initiatives to include plant-based food programs. [citation needed]. Singapore. Amy Halpern-Laff cultivates relationships with environmental, faith- and values-based, municipal, and social justice communities. Green Monday Hong Kong SAR1 week agoBe among the first 25 applicantsSee who Green Monday has hired for this roleNo longer accepting applications. came shortly after. In addition to her work with FFAC, Amy is co-executive director of Ethics in Education Network, advocating for ethics-centered curricula that instills lifelong habits of rigorous and open-minded ethical inquiry. The cookie is used to store the user consent for the cookies in the category "Analytics". First of all, Asia is not one market. Have you heard? The plant . Green Monday has set up its factory in Thailand, while its research and development centre is in Canada. Frankly, it used to frustrate me so much that most people have very little idea about the role that Green Monday has been playing in building this ecosystem for the past 8 years. 4 Mins Read. HONG KONG, April 22, 2021 /PRNewswire/ -- AXA Hong Kong and Macau ("AXA") is proud to be the first insurer to join the "Green Monday ESG Coalition" ("Coalition") as a founding Mission Partner, rendering our full support to combat climate change for a sustainable and resilient future. 1 year ago, I wrote to David Yeung founder and CEO of Green Monday / Green Common / OmniFoods, sharing how I loved their products and company mission to | 48 comments on LinkedIn Have you heard? Being successful in Hong Kong does not indicate success in mainland China, Japan, and Korea; making it in Singapore does not mean Thailand, Malaysia, and Indonesia will be a piece of cake. Make sure your menu contains at least three vegetarian dishes. Click Here. Hong Kong's Green Monday has raised $70 million in a funding round co-led by The Rise Fund a unit of US private equity giant TPG Capital and Swire Pacific, an arm of Hong Kong trading house Swire.. Other investors taking part in the round included CPT Capital, Jefferies Group, Sino Group-affiliated Ng Family Trust, and Happiness Capital - an investment arm of Hong Kong sauce and . Green Common (and its restaurant Kind Kitchen) serve as a curated experience showcase, both to make these products easily accessible and to educate the market what this new lifestyle is all about. People not deterred by tragedy in Seoul, but big day for business comes just 3 days before the end of government's 2am closure rule Police launch Halloween traffic offences crackdown; 8 arrested . Salaries posted anonymously by Green Monday employees in Hong Kong. It was founded in Hong Kong in 2012, and in just the last three years, the percentage of the seven million residents of Hong Kong who c From today onwards nobody should need me to explain why they need to study Green Monday as an Asia alternative protein business case. Hannah graduated from Appalachian State University with a B.S. 70% Hongkongers are willing to practise flexitarian. Hannah loves to travel, drink tea, build miniatures, spend time outdoors, and spoil her cat Salem. Green Monday US is a division of Green Monday, a Hong Kong-based social startup founded in 2012 by David Yeung to promote healthy and sustainable living.Through vegetarian advocacy and food rescue initiatives, Green Monday enables corporations, restaurants, schools, and the public to join a global effort to live more sustainably and responsibly. Green Monday began in 2012 in Hong Kong as a nonprofit organization advocating sustainability and a plant-based diet. When she isnt advocating for just and compassionate food systems, Amy interviews thought leaders and writes articles on ethical schools, with an emphasis on expanding the universe of obligation to all sentient creatures. We also use third-party cookies that help us analyze and understand how you use this website. The Kospi in Seoul added 0.9% to 2,289.00 and Sydney's S&P-ASX 200 gained 0.8% to 6,836.80. Green Common Hong Kong Unveils First Vegan Ice Cream Series Created With Plant-Based Milk. CONTACT INFO. Green Monday, Green Monday Holdings OmniFoods, Green Monday Holdings, 800Green Monday. Value proposition of the same product is very different across different Asian markets. Continue Reading. Amy earned her BA from University of Pennsylvania summa cum laude and her JD from Stanford Law School. serve as a curated experience showcase, both to make these products easily accessible and to educate the market what this new lifestyle is all about. 800Green Monday . Interview. Stick the partnership logo onto your door for customers to identify you are one of the Green Monday partners and offers vegetarian food. To launch the campaign, Ernst & Young has promoted the Green Monday campaign, encouraging its 22,000 employees to go plant-based on a weekly basis to lower . to enter markets like Malaysia, Thailand, and the UAE. These have all been happening in the background before brands launched by the group itself appeared: Green Common (the retail armsupermarket) and Omnipork (plant-based pork startup, recently renamed as OMNI). But opting out of some of these cookies may have an effect on your browsing experience. <p>Up for bid is A used vintage Hot Wheels Redline Spectraflame Green Heavy Chevy with a Hong Kong base. Taking a stake in products it distributes made a lot of sense, and Green Monday was in effect the first and only marketing partner most of these brands relied on to build their customer base in Asia from scratch. Green Monday Group started in Hong Kong, a cosmopolitan city where East meets West. Green Monday, the Hong Kong-headquartered plant-based group, has just announced it has raised US$70 million in financing, marking the largest of its kind to date in Asia.It has also recently been named on Fortune Magazine's annual Change the World list this year, which comprises companies that are tackling society's unmet needs. Born out of a social movement that started on Earth Day in Hong Kong in 2012 (and was inspired by the Meatless Monday campaign in the U.S.), the Green Monday organization advocates for consumers . . Green Monday Group was founded in 2012 in Hong Kong SAR with the vision to "Make Change Happen, Make Green Common". Our partners include some of the most widely recognised restaurants in Hong Kong such as Tsui Wah, Tam Jai Sam Gor and Pizza Express. This is the only way to work given the diversity of Asian cuisines. You may unsubscribe at any time. in Environmental/Evolutionary Biology & Ecology. Copyright 2022. , that was Omniporks market entry into Taiwan. Our Restaurant Programme is one of Green Mondays key initiatives, under which close to 2,000 restaurant outlets in Hong Kong, Singapore, Taiwan, Macau, and many other regions offer plant-based-friendly menus. The column may even be re-posted to other influential channels. Helping corporates introduce green monday (i.e. The Green Monday ESG Summit that has been newly added to the ReThink HK 2021 schedule, is expected to be held on the second day of the event. Green Monday Group is a great example to follow in order to understand the nuances of segmenting these East Asia and Southeast Asia markets. They currently partner with over 1, 000 restaurants and dining outlets who offer vegetarian Green Monday menus. Kelly Ching Nov . Early in her career, she practiced law and mediation. By offering plant-based options, you can attract the growing population of plant-based customers. Green Monday negotiated the distribution rights of products including Beyond Meat since 2014, and has been building the line of brands it carries ever since, including Miyoko, Heura, and Califia Farms. In mainland China, the. (b) Restaurants The Restaurant Programme is one of the longest standing programmes under Green Mondays nonprofit arm. . I know David always credits serendipity for how the magic has unfolded, but seriously, the strategic staging of the business through the past 8 years is pure genius.

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