We weren't able to detect the audio language on your flashcards. points, to attributes of a product to reflect their importance View MArket research exam 2.docx from MKTG 3511 at Temple University. Marketing Marketing Research Exam 2 Shared Flashcard Set Details Title Marketing Research Exam 2 Description Chapters 5-8 Total Cards 94 Subject Marketing Level Undergraduate 4 Created 11/03/2015 Click here to study/print these flashcards . - In-home Interview - Mall-Intercept Interview - In-Office Interview - Telephone Interview - Fully Automated Interview - Online Survey - Group Self-Administered Survey - Drop-Off Survey, conducted in privacy of the home, facilitates interview-respondent rapport, cost per interview can be high interviewers must travel to respondents home, fast and convenient data collection method, only mall patrons interviewed, respondents may feel uncomfortable answering questions in the mall, useful for interviewing busy executives or managers, relatively high cost per interview; gaining access is sometimes difficult, fast turnaround, good quality control; reasonable cost, CATI eliminates human interviewer error; simultaneous data input to computer file, restricted to telephone communication; CATI setup costs can be high, respondent responds at his or her own pace, computer data file results, respondent must be willing to respond to a "robo-call" format, ease of creating and posting; fast turnaround; computer data file results, cost of interview eliminated; economical for assembled groups of respondents, Group Self-Administered Survey Disadvantage, must find groups and secure permission to conduct survey, cost of interviewer eliminated, appropriate for local market surveys, generally not appropriate for large-scale national surveys, interviews with a large number of respondents using a predesigned questionnaire, - standardization - ease of administration - ability to tap the "unseen" - suitability to tabulation and statistical analysis - sensitivity to subgroup differences, interviewer reads questions and records answers on paper, interviewer reads questions and uses computer technology to record answers and/or otherwise assist interview, respondent reads questions on a page and responds by writing on questionnaire, computer communicates the questions and records the respondents answers, (hybrid surveys) use multiple data collection modes, researchers can take advantage of each of the various modes to achieve their data collection goals, the percentage of the population that possesses some characteristic necessary to be included in the survey, The researcher balances quality against (4), 1. the scale descriptors are known and may be expressed in units the causing event must occur either before or simultaneously with the effect. o Mail panels consist of a large and nationally representative sample of Mail mail/fax interview and mail panel. A researcher is interested in finding out people's perception of their prices relative to those at Target. Terms in this set (62) Which of the following scales is reflected by an attribute of an object that represents a non-ordered classification? If a respondent does not have access to information needed to answer an item, then he/she has been exposed to a(n): On a survey, a student comes across a question that asks, "To what extent did you find marketing and accounting courses useful?" Involves asking a subject a set of semi-structured questions in a face-to-face setting. Cram.com makes it easy to get the grade you want! Natural observation: involves observing behavior as it takes places in the Prior notification: consists of sending a letter or e-mail, or making a telephone call 2. [Source: Marketing Week, January 4, 2014 adapt] Question 1 Marketing Research N6 Past Exam Papers Author: gitlab.dstv.com-2022-11-03-19-14-20 Subject: Marketing Research N6 Past Exam Papers Keywords: marketing,research,n6,past,exam,papers Created Date: 11/3/2022 7:14:20 PM STUDY. - Each population element has a known chance of being selected. threatening, Type of information : as a general guideline, basic information should be obtained first, In sample 1, the age of respondents varies from 29 to 50 years. The information is organized into 10 Principles of Effective Studying that students should understand if they wish to maximize learning from their study time. It will help you master key concepts and get a thorough understanding of what to expect in your test. o Comparative scales, small differences between stimulus objects can be The resulting data are generally assumed to be interval scaled However, when we plotted the results of those coin flips, it did not look like a normal distribution plot. Marketing Research Exam 2 Term 1 / 130 Volume Click the card to flip Definition 1 / 130 the sheer amount of data being collected in big data systems Click the card to flip Flashcards Learn Test Match Created by Natalie_Castillo90 PLUS Ch 6-10 Terms in this set (130) Volume the sheer amount of data being collected in big data systems Velocity When developing questions need to measure: attitudes, beliefs, behaviors, demographics. the sample Find out how you can intelligently organize your Flashcards. departments stores, Measurement: is the actual assignment of a number form 1 to 100 to each respondent, Description: by description we mean the unique labels or descriptors that are used o comparative scales result in ordinal data The research should disclose to the client any problems that arise during the . If you enter a shopping mall and notice a researcher handling out surveys to everyone, asking their opinion about a possible increase in state sales-tax rates, what type of sampling procedure is being used? the same time as the experiment Quiz 7 - Marketing Research statement or proposition predicting particular relationship among multiple variables is called the: multiple choice points awarded . A researcher gives respondents five brands of cereal and asks them to rank these cereals from the best liked (rank = 1) to the least liked (rank = 5). questions about the topics themselves, Respondents may be unable to articulate certain types of responses Difference btw qualitative and quantitative research: Advantages: data can be collected quickly, richness of data, Disadvantages: generalizability may be limited, low reliability, difficult, finding well-trained investigators/interviewers/observers, Quantitative: deals w numbers and statistics; uses questionnaires and surveys, Advantages: generalizability is generally good, can infer facts and, IV(x): what researchers can change and manipulate; want IV to change DV, DV(y): outcome and effect; a change in IV changes DV; DV is dependable on what, Sampling: any bias attributable to mistakes in either drawing a sample or, Nonsampling: bias that occurs in a research study regardless of whether a sample, Mall intercept: shopping patrons are stopped and asked for feedback, Computer-assisted telephone interviewing: computer assists in telephone, AI assisted telephone survey: wireless phones collect data, Data generalizability: data that are generalizable accurately represent the population, being studied and can be accurately projected to target population, Data collected from mail surveys are frequently less generalizable than those, collected from phone interviews or personal interviews due to low response rate, Small sample size will limit generalizability of data collected using any technique, Internal validity: extent to which other possible explanations are controlled for; lab, External validity: extent to which findings of a study can be generalized to other, contexts; field experiments increase external validity, Sampling: selection of a small # of elements from a larger defined target group of, elements; assumes that the info gathered from the small group helps make, accurate judgements about the larger group. their Homes Match. Final Year - HRM Exam - Marketing Exam - Open Book Exam SOL MCQ Test Chapter 11 Marketing class 12th CBSE Business Studies MGM 308 marketing management part . and how the measurements are to be recorded amounts of data Selection bias: refers to the improper assignment of test units to treatment Marketing Research Exam 2 Flashcards | Chegg.com Distance: the characteristics if distance means that absolute differences between A. o Multiple choice: the researcher provides a choice of answer and respondents 3. Marketing Research Exam 2 | Marketing Research Techniques | AssignGuru All scales possess description Free Marketing Thesis & Thesis topics | Researchomatic (1996) Marketing. The sample size is big because it is crucial to obtain accurate results and respondents tend To enhance the information gathered from the various observations that I conducted during the two days, I administered my questionnaire to several residents Use LEFT and RIGHT arrow keys to navigate between flashcards; Use UP and DOWN arrow keys to flip the card; the target population elements available for selection during the sampling process. (CATI) Introducing Cram Folders! What were some difficulties in designing your survey? EXAM 1 notes - Marketing research; Exam 3 notes from ppts; Other related documents. o there is inability to generalize beyond the stimulus objects scaled, Classification of noncomprative rating scales, Noncomparative scales: each object is scaled independently of the others in the Before polling students in the School of Business, the researcher divides all the current students into groups based on their class standing (freshman, sophomores, etc). a research approach in which one variable is manipulated and the effect on another variable is observed. Marketing Research Exam #2 Flashcards | Quizlet Qualitative research is often not statistically representative of the general population. Sensitive information: use desensitizing techniques, Unstructured: are open-ended questions that respondents answer in their own by vaishalirawal90, We weren't able to detect the audio language on your flashcards. Market Research Exam - ProProfs Quiz when a respondent lies repeatedly) but Be focused Be brief Be simple and structured Be crystal clear, Questionnaire Organization - Introduction, (cover letter) before the survey questions - incentives: increase survey participation - reduce anxieties: ensure anonymity and confidentiality, the sequence of questions or blocks of questions, displays or asks questions based on the prior answers, find and repair difficulties that respondents encounter while taking the survey, - screens (1st questions asked) - warm-ups (immediately after any screens) - transitions (prior to major sections or questions or changes in question format) - complicated/difficult to answer questions ( middle of questionnaire - close to end) - classification/demographic questions (last section), the entire group under study as defined by research objectives, a subset of the population that should represent the entire group, the degree to which the sample frame fails to account for all of the population, any error in a survey that occurs because a sample is used, get a response from everyone in the defined population, describes how each sample element/unit is to be drawn from the total population, - define the population - obtain a sample frame - decide on the sample method - decide on the sample size - draw the sample - validate the sample. Please upgrade to Cram Premium to create hundreds of folders! how effective sales and marketing strategies can help gain the market share- a case study of nike products by contents chapter 1 introduction2 1.1background of the problem2 1.2statement of the problem3 1.3purpose of the study4 1.4research questions4 1.5definitions of terms4 1.6limitations of the study5 1.7theoretical framework5 objects and events in a systematic manner to obtain information about the A professor wants to determine the male-female ratio in his college. Study Marketing Research Exam 2 flashcards. Cram has partnered with the National Tutoring Association, An Example Of A Survey For College Freshmen, Measuring Poverty As My Dependent Variables, The GE Matrix: An Analysis Of The Ansoff Market Growth Model, Annotated Bibliography: Word Of Mouth Conversation, Marketing Analysis Of British Airways: Marketing Strategies, The Importance Of Brand Equity And Brand Awareness. by JenayaAllman, Health insurance - Wikipedia A community tailored to help you with your assignments, projects, research papers, essays, tests, quizzes Statistical regression effects: occur when test units with extreme scores move They have high response rates. debriefing cannot be directly observed because they are mental constructs such as a person's attitude or intentions, the distance between each descriptor is equal (likert, semantic differential, stapel scales), indicate the opinion on a symmetric agree-disagree scale for each statement, the values and personality traits of unique activities, interests, and opinions (AIO's) toward the work, leisure time and purchases, indicate the impressions of each property on the continuum of a series of bipolar adjectives, Semantic Differential Scale - Halo Effect, a general overall feeling about a brand or store could bias responses on its specific properties, relies on positive and negative numbers, typically ranging from +5 to -5 with a neutral option ( neutral option may be used as a dodge or a method of finding the opinions), responses are in the same or similar manner to an identical or nearly identical measure, accuracy of the environment (an assessment to the exactness of the measurement relative to what actually exists). 1. Marketing Research Exam 2 Ch. 7 Flashcards | Chegg.com Geoffrey Palmer (real estate developer) - Wikipedia - A researcher classifying people who enter a store based on their gender (male or female). require respondent involvement, History: refers to specific events that are external to the experiment but occur at o Which measurement has a true zero? closer to the average score during the course of the experiment Disguised observation: the respondents are unaware that they are being observed. Mortality: refers to the loss of test units while the experiment is in progress To play this quiz, please finish editing it. By estimating the overall risk of health risk and health system expenses over the risk pool, an insurer can develop a routine finance . in marketing research, Telephone Traditional telephone computer assisted telephone interviewing Marketing Research Exam 2 - Professor Kleiser Flashcards | Quizlet Introduction To National Institute Of Securities Market. letter, questionnaire, postage-paid return envelope, and possibly an NACAC's wide variety of research and reports, publications, and online professional development opportunites are all available here in a searchable, fliterable interface. E. They cannot produce precise estimates to identify small differences. Structured observation: the researcher specifies in detail what is to be observed dependent variables are to be measure and how the extraneous variables are to be MArket research exam 2.docx - Exam 2: Chapter 5: Difference btw qualitative and quantitative research: o Qualitative: words and meaning Advantages: Course Hero uses AI to attempt to automatically extract content from documents to surface to you and others so you can study better, e.g., in search results, to enrich docs, and more. Study Marketing Research - Exam #2 flashcards. 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Marketing Research Exam 2 Flashcards - Cram.com However, a sample size of 300 will be selected for the research. marketing is the process of transforming or changing an organization to have what people will buy. [3] [4] [5] In applying statistics to a scientific, industrial, or social problem, it is conventional to begin with a statistical population or a . a. Unit 10 Potential Exam Questions and Answers. Marketing Research chapters 8,9,10,11,12. PLAY. Please sign in to share these flashcards. Structured data collection involving a questionnaire with fixed-response choices o Scales. This scale is most closely a(n): What type of scale structure is being used in a question that asks the respondent to write in his or her weight on the survey? Order: by order we mean the relative sizes or position of the descriptors. Marketing Research Exam 2 Flashcards | Chegg.com prepared and the questions are asked in a prearranged order, Ease: questionnaires are relatively easy to administer Marketing Research Exam 2 Flashcards | Quizlet or rank order properties She wants to do a convenience sample, but she also wants to make sure that all ethnicities are fairly represented in her sample. Objects are evaluated relative to other objectives marketing research exam 2 .docx - Descriptive analysis Used In class, we ran an experiment where six students flipped a coin ten times and recorded the number of heads that appeared. to designate each value of the scale. (NYSE: EHC) and the University of Iowa Health System, the nonprofit corporation that supports the clinical, academic and research . Name six key deliverables for a marketing research project and explain why each would be useful for the client. 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